Jabu Nadia Newman’s work is as diverse as her constantly shifting pool of inspirations. She deftly captures ’alternative’ stories with sensitivity and humour — from the poetic, to the provocative and pop culture-esque.Her honest narratives are striking and relatable, encouraging her subjects to tell their own stories, in their own way. Each project — whether it is an exhibition, branded content, a music video, or commercial — is an exciting opportunity for disruptive creative collaboration. She has worked with a number of noteworthy collaborators and provocateurs including NOWNESS, adidas and Nando’s. Jabu is inspired to bring her conscious aesthetic to commercial filmmaking, championing equal representation both in front of and behind the camera.
